A Six-Fold Increase in Revenue Expected for RFID in Healthcare and Pharmaceutical Applications Market

Released on = December 2, 2005, 7:01 am

Press Release Author = Priyanka Gouthaman

Industry = Electronics

Press Release Summary = New analysis from Frost & Sullivan (www.autoid.frost.com),
World RFID in Healthcare and Pharmaceutical Applications Markets, reveals that the
RFID in healthcare and pharmaceutical applications markets earned revenue of $370
million in 2004 and estimates to reach $2,318.8 million in 2011.

Press Release Body = Palo Alto, Calif. - December 2, 2005 - The RFID market is still
in its nascent stages within the healthcare vertical. The business case for the
healthcare market has immediate perceivable benefits as compared to other verticals
that are still struggling to define the potential returns of adoption.

The potential returns and benefits of RFID adoption go beyond just efficient supply
chains and economic value to critical issues such as patient safety and process
efficiency. RFID would help improve the process of developing drugs and running
clinical trials of drugs, increasing patient safety, managing critical care assets
and hospital equipment and cutting down on counterfeiting and diversion of
pharmaceutical products.

New analysis from Frost & Sullivan (www.autoid.frost.com), World RFID in Healthcare
and Pharmaceutical Applications Markets, reveals that the RFID in healthcare and
pharmaceutical applications markets earned revenue of $370 million in 2004 and
estimates to reach $2,318.8 million in 2011.

If you are interested in a virtual brochure, which provides manufacturers, end
users, and other industry participants with an overview of the latest analysis of
the World RFID in Healthcare and Pharmaceutical Applications Markets, then send an
e-mail to Tori Foster - Corporate Communications at tori.foster@frost.com with the
following information: your full name, company name, title, telephone number, e-mail
address, city, state and country. We will send you the information via email upon
receipt of the above information.

"The late adoption of barcode technology by the market has meant that the technology
is still popular among pharmaceutical and other healthcare applications," says Frost
& Sullivan Research Analyst Priyanka Gouthaman. "The current price of RFID
technology would also suggest that a complete replacement of bar codes is unlikely
and co-existence of both technologies is expected for the next 10 years."

The current use of bar coding technology is required by various regulations such as
Health Insurance Portability and Accountability Act of 1996 (HIPAA), Food and Drug
Administration (FDA), Joint Commission on Accreditation of Healthcare Organizations
(JCAHO) and U.S. Department of Health and Human Services (HHS). In Europe, the UK
National Health Service (NHS) and individual legislations in countries such as
Belgium, France and Italy require similar compliance. RFID is expected to represent
a natural extension of the bar coding technology.

"The hype surrounding RFID technology in the recent past has contributed to
unrealistic expectations among consumers," says Gouthaman. "The internal assessment
of business processes involved is often overlooked by most vendors and system
integrators."

The results of the pilots often do not match up to the end-user expectations, thus
impeding investments in deployments. The expectations of the technology based on
results of early adopters are often too high. The business case of the end-user is
not thoroughly evaluated in terms of process requirements.

The technology needs to be sufficiently customized and integrated into the
manufacturing process of the end-user after due consideration to the existing
environmental conditions. Challenges include decisions on product make-up,
especially in mixed pallet scenarios and tag placement, since they affect
readability rates. An initial evaluation of the operational process involved and
improving consumer awareness about the limitations of the technology would overcome
integration challenges.


World RFID in Healthcare and Pharmaceutical Applications Markets, a part of the 9201
subscription, provides an overview and outlook for the world RFID market in
healthcare and pharmaceutical applications. This study segments the markets into
different applications such as medical equipment tracking, patient tracking and drug
tracking. It includes detailed market opportunities and industry trends evaluated
following extensive interviews with market participants. Analyst interviews and
executive summaries are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering with
clients to support the development of innovative strategies for more than 40 years.
The company\'s industry expertise integrates growth consulting, growth partnership
services, and corporate management training to identify and develop opportunities.
Frost & Sullivan serves an extensive clientele that includes Global 1000 companies,
emerging companies, and the investment community by providing comprehensive industry
coverage that reflects a unique global perspective and combines ongoing analysis of
markets, technologies, econometrics, and demographics. For more information, visit
http://www.frost.com.

World RFID in Healthcare and Pharmaceutical Applications Markets
F548-11

Contact:
Tori Foster
Corporate Communications - North America
P: 210.477.8448
F: 210.348.1003
E: tori.foster@frost.com

Magdalena Oberland
Corporate Communications - Europe
P: +44 (0) 20 7915 7876
F: +44 (0) 20 7730 3343
E: magdalena.oberland@frost.com

Donna Jeremiah
Corporate Communications - Asia Pacific
P: +603 6304 5832
F: +603 6201 7402
E: djeremiah@frost.com

www.frost.com

Keywords in this release: RFID, radio frequency identification, healthcare,
pharmaceutical, supply chain, United States, Europe, Asia - Pacific, medical
equipment, drug, patient, tracking, counterfeiting, safety, global, pallet, tag, bar
code, integration, early adopters, adoption, pilots, revenue, analysis, research,
information, market, trends, technology, service, forecast, market share


Web Site = http://

Contact Details = Tori Foster, Corporate Communications
Frost & Sullivan
210.477.8448
tori.foster@frost.com

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